Plus 20 Program

Between stimulus and response there is a space. In that space is our power to choose our

response. In our response lies our growth and our freedom.
Viktor E. Frankl

SRimage Photography

Chicago – Evanston – Highland Park

Program Objective:

Grow sales 20% on our existing client base

Tools:

Photography

Customer Service

Personality

Client Interactions

Product Mix

Innovation

Service

Web

By the Numbers:

Schools 2009                 1,462,817.76 Plus 20%                          292,563.55                                     --------------- 2010 School Sales          1,755,381.31	Average Underclass Order (Per Order Placed)      $ 26.86  ($315,352 / 11,740 orders)      Plus 20% = 32.23 (extra $5.37)
	Average Senior Order (Per Order Placed)      $244.42  ($881,153 / 3605 orders)      Plus 20% = 293.30 (extra $48.88)

Average Underclass Order (Per Enrolled Student) - $ 12.99

Average Senior Order (Per Enrolled Student) – 102.42

More Tools

Increase number of families ordering (reduce no orders)

Increase Average Order (of those that order)